Seasonal and holiday scratchcards
Seasonal and holiday scratch cards are a type of online instant win games, the design and theme of which are timed to certain dates, seasons or events. Such products use visual and story elements associated with a particular holiday or season to elicit an emotional response from players and stimulate activity.
1. Examples of popular topics
New Year and Christmas: snow landscapes, Christmas trees, gifts, symbols of winter holidays.
Halloween: pumpkins, ghosts, dark color palette.
Valentine's Day: Hearts, romantic symbols, pink and red tones
Easter: eggs, rabbits, spring motifs.
Summer seasons: beaches, sun, seascapes.
National holidays: state symbols, patriotic colors.
2. Marketing value
Increased engagement: Players try new cards more actively during the holidays.
Temporary exclusivity: The limited availability period adds to the sense of urgency.
Emotional binding: decoration and symbolism evoke associations with positive moments.
3. Design and gameplay
Visual elements: animations and graphics that reflect the theme of the holiday.
Soundtrack: theme music and sounds.
Special bonuses: Increased winnings or additional features in a limited period.
4. Impact on player behaviour
Peak activity: during the festive periods, online casinos record an increase in attendance.
Audience retention: Seasonal updates drive player returns.
Expanding CA: attracting people who come in for a unique thematic experience.
5. Benefits for operators
Marketing campaigns: integration with e-mail mailings, banners and social networks.
LTV (Lifetime Value) boost: Regular themed releases create a habit of coming back.
Cross-promo: the ability to combine seasonal promotions with other casino products.
6. Limitations and risks
Short life cycle: the game is relevant for a limited period.
Pattern risk: Recurring topics may reduce interest.
Need for frequent updates: Maintaining relevance requires constant work by designers and developers.
Conclusion:
1. Examples of popular topics
New Year and Christmas: snow landscapes, Christmas trees, gifts, symbols of winter holidays.
Halloween: pumpkins, ghosts, dark color palette.
Valentine's Day: Hearts, romantic symbols, pink and red tones
Easter: eggs, rabbits, spring motifs.
Summer seasons: beaches, sun, seascapes.
National holidays: state symbols, patriotic colors.
2. Marketing value
Increased engagement: Players try new cards more actively during the holidays.
Temporary exclusivity: The limited availability period adds to the sense of urgency.
Emotional binding: decoration and symbolism evoke associations with positive moments.
3. Design and gameplay
Visual elements: animations and graphics that reflect the theme of the holiday.
Soundtrack: theme music and sounds.
Special bonuses: Increased winnings or additional features in a limited period.
4. Impact on player behaviour
Peak activity: during the festive periods, online casinos record an increase in attendance.
Audience retention: Seasonal updates drive player returns.
Expanding CA: attracting people who come in for a unique thematic experience.
5. Benefits for operators
Marketing campaigns: integration with e-mail mailings, banners and social networks.
LTV (Lifetime Value) boost: Regular themed releases create a habit of coming back.
Cross-promo: the ability to combine seasonal promotions with other casino products.
6. Limitations and risks
Short life cycle: the game is relevant for a limited period.
Pattern risk: Recurring topics may reduce interest.
Need for frequent updates: Maintaining relevance requires constant work by designers and developers.
Conclusion:
- Season and holiday scratchcards are an effective tool for increasing player activity and retention. They create a sense of uniqueness and attachment to the event, while encouraging users to try new formats. With competent development and marketing, such cards can not only increase traffic during holiday periods, but also become an important element of the long-term strategy of the iGaming platform.
