Card customization options
Customization of online scratch cards is the ability of a player or operator to change the appearance, mechanics and elements of interaction with the game to suit their preferences. Personalization increases engagement, strengthens emotional connection with the product and helps brands stand out in the market.
Customization forms for players
1. Topic selection
The ability to change the background, color, visual style to suit the mood.
Popular options include sports, holiday, fantasy and minimalist designs.
2. Change the erase layer type
Classic silver coating or non-standard textures (sand, paint, metal).
3. Select animations and sounds
Adjust visual effects when erasing a map.
Change the background sound to a melody or turn it off completely.
4. Adjusting complexity or speed
The option to instantly open the result or gradually erase for more stress.
Customization for operators and brands
Logo and corporate identity - integration of corporate colors and brand elements.
Individual prize grids - setting the frequency and size of winnings.
Exclusive thematic campaigns - maps created for specific events (championships, holidays, promotions).
Gamification - adding progress bars, bonus levels, cumulative points system.
Effect of customization on gameplay
Increased engagement - the player stays in the game longer, trying different design options.
Emotional consolidation - a personalized card is perceived as "own."
Increased repeat visits - Being able to change style motivates you to return.
Social spread - unusual designs make it more likely that the player will share a screenshot.
Technical implementation
1. Parameter selection interface - should be simple, without unnecessary steps.
2. Optimization for mobile devices - customization should work without delay.
3. Save the user profile so that the selected settings are saved between sessions.
4. Flexible architecture - the game engine should allow you to quickly add new themes and effects.
Constraints and balance
You cannot overload the visual - excessive customization can distract from the main process.
Compliance with licensing rules - design must not infringe copyright.
Optimization for download speed - complex graphics can slow down the game.
Conclusion:
Customization forms for players
1. Topic selection
The ability to change the background, color, visual style to suit the mood.
Popular options include sports, holiday, fantasy and minimalist designs.
2. Change the erase layer type
Classic silver coating or non-standard textures (sand, paint, metal).
3. Select animations and sounds
Adjust visual effects when erasing a map.
Change the background sound to a melody or turn it off completely.
4. Adjusting complexity or speed
The option to instantly open the result or gradually erase for more stress.
Customization for operators and brands
Logo and corporate identity - integration of corporate colors and brand elements.
Individual prize grids - setting the frequency and size of winnings.
Exclusive thematic campaigns - maps created for specific events (championships, holidays, promotions).
Gamification - adding progress bars, bonus levels, cumulative points system.
Effect of customization on gameplay
Increased engagement - the player stays in the game longer, trying different design options.
Emotional consolidation - a personalized card is perceived as "own."
Increased repeat visits - Being able to change style motivates you to return.
Social spread - unusual designs make it more likely that the player will share a screenshot.
Technical implementation
1. Parameter selection interface - should be simple, without unnecessary steps.
2. Optimization for mobile devices - customization should work without delay.
3. Save the user profile so that the selected settings are saved between sessions.
4. Flexible architecture - the game engine should allow you to quickly add new themes and effects.
Constraints and balance
You cannot overload the visual - excessive customization can distract from the main process.
Compliance with licensing rules - design must not infringe copyright.
Optimization for download speed - complex graphics can slow down the game.
Conclusion:
- Online scratchcard customization is a tool that both amplifies the user experience and helps brands stand out. A competent implementation of personalization can increase engagement, retention and conversion, as well as expand the target audience through an individual approach to the gameplay.
