Scratchcards with licensed brands
Licensed brand scratch cards are a type of online instant-win games created from official franchises. Their design, animation and mechanics use elements from popular films, TV series, sports teams, musicians, game franchises or established companies. Such a product is developed with the official permission of the copyright holder, which guarantees the legality of the use of the brand and creates additional value for the player.
1. Benefits for players
Recognition: the brand instantly evokes associations, increasing trust and interest.
Emotional connection: Fans get the chance to interact with the beloved franchise in a playable format.
Design quality: branded projects are often accompanied by a high level of graphics, animation and soundtrack.
2. Benefits for operators
Marketing potential: the brand itself is a tool for attracting an audience.
High conversion: a recognizable image increases the likelihood of clicking and starting the game.
Expansion of CA: an influx of players who were not previously interested in scratch cards, but are fans of the brand.
3. Types of licensed brands in scratchcards
Movies and TV series: adaptation of plots and characters (Marvel, Star Wars, Game of Thrones).
Sports: football clubs, basketball teams, Olympic Games.
Music: artists, bands, music festivals.
Game franchises: Popular video games with integrated symbols and themes.
Commercial brands: large companies and their products.
4. Licensing and legal aspects
Contract with the copyright holder: the developer or operator receives official permission.
Brand book compliance: design and marketing strictly comply with brand rules.
License term: Branded scratchcards may be available for a limited time.
5. Mechanics and gameplay features
Themes: adapted backgrounds, symbols and effects.
Exclusive bonuses: unique features related to the brand theme.
Plot elements: mini-quests referencing events or characters in the franchise.
6. Marketing Promotion
Cross-promo with the brand itself: mention on social networks and on the official websites of the franchise.
Collaborations: joint promotions and tournaments.
Seasonal releases: Release for a film premiere, an important sporting event, or a brand anniversary.
7. Limitations and risks
Cost of license: high costs for the right to use the brand.
Limited relevance period: interest may fall after the end of the hype.
Regulatory restrictions: additional requirements for advertising and design.
Conclusion:
1. Benefits for players
Recognition: the brand instantly evokes associations, increasing trust and interest.
Emotional connection: Fans get the chance to interact with the beloved franchise in a playable format.
Design quality: branded projects are often accompanied by a high level of graphics, animation and soundtrack.
2. Benefits for operators
Marketing potential: the brand itself is a tool for attracting an audience.
High conversion: a recognizable image increases the likelihood of clicking and starting the game.
Expansion of CA: an influx of players who were not previously interested in scratch cards, but are fans of the brand.
3. Types of licensed brands in scratchcards
Movies and TV series: adaptation of plots and characters (Marvel, Star Wars, Game of Thrones).
Sports: football clubs, basketball teams, Olympic Games.
Music: artists, bands, music festivals.
Game franchises: Popular video games with integrated symbols and themes.
Commercial brands: large companies and their products.
4. Licensing and legal aspects
Contract with the copyright holder: the developer or operator receives official permission.
Brand book compliance: design and marketing strictly comply with brand rules.
License term: Branded scratchcards may be available for a limited time.
5. Mechanics and gameplay features
Themes: adapted backgrounds, symbols and effects.
Exclusive bonuses: unique features related to the brand theme.
Plot elements: mini-quests referencing events or characters in the franchise.
6. Marketing Promotion
Cross-promo with the brand itself: mention on social networks and on the official websites of the franchise.
Collaborations: joint promotions and tournaments.
Seasonal releases: Release for a film premiere, an important sporting event, or a brand anniversary.
7. Limitations and risks
Cost of license: high costs for the right to use the brand.
Limited relevance period: interest may fall after the end of the hype.
Regulatory restrictions: additional requirements for advertising and design.
Conclusion:
- Scratchcards with licensed brands are a powerful tool for attracting attention and increasing conversion. They are beneficial to both players and operators, but require serious investment and competent marketing support in order to maximize the potential for recognition and emotional engagement of the audience.
